Corralejo Tequila // Concept Development & Art Production
Corralejo Tequila has built its reputation for finely crafted Agave Tequila by claiming the heritage of the land and culture in Mexico where it originates. The brand wanted a freestanding, unique display that captured the essence of their rural Mexican hacienda while displaying the gift sets of their prized original tequilas.
CONCEPT: Researching the hacienda style and process of making tequila, our initial concepts revolved around rustic wood and brick that would be found in a distillery. Large 2-wheeled carts used to haul Agave inspired the final direction, a 3-shelf, stationary walk-around display emulating a small street cart. We used wood for the structure, with steel hardware accents, and 4-color process direct printed logos.
- Concept development based on client brief
- CAD, renderings & presentation
- Material Selection / Print process
- Art Management
- Client Proposal
- Creative Direction: Mila Thompson
- Design / Art Direction: Megan Barrett