Fox Racing // Multi-fixture Floor Display

PROJECT: The objective was to design a walk-around, branded freestanding display that speaks to the urban, active sports lifestyle of Fox's customers through graphics, material selection, and shapes. All the while merchandising their line of street and youth culture apparel within a Retail storefront. 

CONCEPT: Drawing inspiration from the angular and linear graphics that run through many of the Fox textile designs, this walk-around display provides multiple merchandising methods for their collections: Table-top space for folded apparel, hat pedestals, a wardrobe rack, and slat wall for utilizing standard hook components. Layered laser-cut logo signs, lifestyle imagery, patterns, and shadow boxes add dimension, and reiterate the theme of intersecting plains.

  • CAD, renderings, Material Selection / SourcingClient Proposal
    • Creative Direction: Mila Thompson
    • Design / Art Direction: Megan Bar