Icon Lite Window Display
Window Display for Brandswalk LA at the Block in Downtown. As the Incase's first feature window for Brandswalk Grand Opening in September 2017, the Icon Lite was highlighted in correlation with it's recent release.
The slimmed down version of the Icon Backpack, the Icon Lite's lighter-weight option was a feature to showcase. This was done by suspending packs across the 8ft wide, 10ft high window, among minimal, white balloons against a promotional image of an empty, white warehouse space with the bags emerging from a sea of white balloons (originally shown as a Cityscape backdrop). Making the backpacks seem weightless, just as balloons.
- CAD, renderings & presentation
- Installation and concept execution