REBecca minkoff // tech tower

RM_TechTowerHERO
RM Floor Tower_OrthoViews.jpg
1st round production. 2018 will see new branding, finishes matched the rendered design above.

1st round production. 2018 will see new branding, finishes matched the rendered design above.

PROJECT: Rebecca Minkoff, a Licensed brand of Incipio, requires a dedicated retail floor merchandising space for their line of Tech Accessories: phone cases, wristlets, cross-body phone bags and laptop sleeves. Projected for 2018 production!

CONCEPT: A narrow, two-sided tower with minimal, routed slats was the perfect solution for Retail floor space. Following the new brand guide, accents of black and blush were incorporated with white remaining the main color to act as a backdrop to the color-centric product.

  • CAD & renderings, Structural design, material selection
    • Creative Direction: Brie Sagona
    • Design / Art Direction: Megan Barrett