Wool & The Gang // Senior Design Thesis
Featured in the 2013 CSULB, Senior Design Showcase.
PROJECT: Over the course of a semester, this multi-phase project explored user-experience, retail-environment, point-of-purchase displays, and branding, resulting in a finalized concept for the knitting company Wool and the Gang. WATG's mission to create knitting circles or "gangs" of Millennials, and shake-up knitting culture with contemporary fashion-trend inspired patterns, textures and colors, coincided with my personal conversion as a 20-something, knitting and fiber arts nerd.
CONCEPT: Inspired by the traditional engineering of Peruvian back looms, and the artisans and shepherds behind the WATG yarn & finished garments, this display brings the styling of the Minimalist, Neo-Modern brand to the retail setting with salvaged materials and a simple knock-down / pop-up assemblage. This floor display, fits together with a non-traditional dove-tail joint frame and adjustable peg shelving, allowing for retrofitting through multiple seasons. A transparent white panel provides a silhouetted division between the customizable, featured-yarn abstract window display, creating a curiosity for what lies beyond.
The adjustable shelving & rack system provides optimal space for stocking all-inclusive kits, extra yarn, and ready-to wear garments. The re-constructed frame window features the brand's logo, and further customization with c-channels for graphics.
Concept development & Research
Design & schematic planogramming
Material Selection / Sourcing
Presentation & Scaled Model
Design / Art Direction: Megan Barrett
Project Direction / Emotional Support: Wesley Woelfel