Honma / North America HQ

Honma Golf is known for their luxury Golf Club and Drivers, hand-forged in Japan. Expanding into the North American market, they sought custom fixture designs for their HQ in Carlsbad, CA. I lead the design for their full selection of lobby floor displays, built-in window shelving, and custom front desk to artfully tell the story of the craftsmanship and quality in their range of Golf Clubs and accessories.

In addition to the lobby design, I worked with Honma’s Marketing team to design and develop a display collection for wholesale and retail accounts, including build-outs of shop-in-shop locations at US and Canada gold stores. This family of displays created a visual language for the brand through quality rift, white oak veneer and concrete laminate against a stark lustre black backdrop as contrarst.

All photos courtesy of Honma Golf.

Role: Lead Designer

Contributions & Deliverables:

• Material and mood board

• Space Planning (including floor plan and elevations)

• 3D modeling & renderings

• Shop drawings

• Lighting design

• Visual merchandising schematics and guides