The North Face / Soho
Role: Lead Designer
Contributions & Deliverables:
Material & finish choices
Space Planning (including floor plan and elevations)
3D modeling (casework and furniture)
Shop drawings
Build guides
Working directly with TNF’s Retail Marketing team, I helped translate their original concepts for their remodeled SoHo New York Store prototype. My work included adjusting the designs to verified site dimensions and material yields, creating technical drawings and details for production.
All edits were presented for sign off by the TNF team with considerable care to their newly evolved visual brand identity.
All photos courtesy of The North Face.